A sophisticated, high-end website developed for CVH Auto Group, the official South African distributor for Maserati and exclusive importer for the new right-hand-drive Corvette. The site is a premium digital showroom that positions the group as a leader in the luxury, performance, and premium vehicle market.
Look and Feel
The website design is sleek, modern, and immersive, reflecting the premium, high-performance nature of the brands it represents. It uses bold, full-screen imagery and a clean, dark-themed aesthetic to create a sense of exclusivity and luxury.
The user experience is built around clear brand pillars (Maserati, Corvette, Pre-Owned), guiding high-intent visitors directly to dedicated brand hubs. The site projects an image of ultimate professionalism, authority, and comprehensive customer care.
Key Features
- Exclusive Brand Showcases: Features dedicated, high-impact landing pages for its core franchises, Maserati and Corvette. These pages serve as official brand hubs, detailing available models (like the factory RHD Corvette Stingray) and driving new vehicle interest.
- Integrated Ownership & Aftersales Hub: A comprehensive “Customer Services” portal that solidifies the client relationship post-sale. This key feature includes:
- Online service booking forms for certified technicians.
- A dedicated parts & services inquiry system.
- Information on roadside assistance.
- Full-Service Finance & Insurance Integration: The site promotes a seamless, “one-stop” ownership experience by offering in-house financing solutions and dedicated vehicle insurance (Premio Tridente), complete with lead-generation forms.
- Premium Pre-Owned Vehicle Gallery: Manages and displays the dealership’s curated selection of premium pre-owned vehicles from various luxury brands, supporting a key revenue stream.
- Multi-Channel Lead Generation: The site is optimized for conversion with multiple, specific contact forms, including “Book a Test Drive,” “Get a Quote,” and “Fleet Enquiries,” ensuring qualified leads are routed to the correct department.
- Corporate & Team Showcase: An “About Us” page introduces the key management team, adding a personal, credible face to the dealership and building client trust.