A professional, content-rich website developed for BJMMA, a long-established and highly-qualified mixed martial arts gym in Randpark Ridge, Johannesburg. The primary goal of the site is to establish authority, provide detailed program information, and generate new memberships.
Look and Feel
The website projects a professional, authoritative, and energetic tone, perfectly matching the brand of a serious martial arts academy. The design is clean and information-forward, prioritizing clarity and ease of use for potential and existing members.
The site’s architecture is structured to guide different user segments (e.g., prospective adult members, parents of kids, women seeking fitness) to dedicated, relevant information, establishing BJMMA as experts in each of their offered disciplines.
Key Features
- Detailed Program Landing Pages: The site features dedicated, in-depth pages for each core offering (Brazilian Jiu-Jitsu, Striking / MMA, Ladies Kickboxing, and Kids Classes). Each page includes:
- A full description of the discipline and its benefits.
- Specific details on what students will learn (e.g., BJJ’s focus on ground technique, Striking’s inclusion of Boxing and Muay Thai).
- A clear breakdown of the class progression system (e.g., Beginner, Intermediate, Advanced).
- Transparent Fee Structure: Clearly displays pricing tiers and monthly fees directly on the relevant program pages, building trust and transparency with potential clients.
- Comprehensive Class Timetable: A central, easy-to-read timetable details the full weekly schedule for all classes, a critical feature for member retention and new sign-ups.
- Instructor Bio “Portfolio”: Dedicated pages for the head instructors, Bobby and Jeni Karagiannidis. These profiles establish deep authority and trust by detailing their extensive experience, qualifications (like Bobby’s 3rd Degree BJJ Black Belt), and long history in the sport (teaching since 1999/2000).
- Social Proof Integration: The homepage prominently features client testimonials (“what our family…had to say”) to build social proof and reassure new visitors.
- Clear Contact & Location Details: A dedicated contact page provides a simple contact form, direct phone and email details, and an embedded map of the gym’s physical address, making it easy for new leads to get in touch.
- Video background: BJMMA had a powerful promotional video that we showcased as background on some pages.