A modern, professional website built to launch A-Proofed Recruitment, a boutique agency founded by Kim Hatchuel. The site’s primary function is to serve as a digital “consultant,” clearly articulating the founder’s unique, high-touch recruitment philosophy and personal brand.
Look and Feel
The website features a clean, minimalist, and highly professional design. The aesthetic is text-driven, emphasizing clarity, honesty, and simplicity, which directly reflects the company’s “A-Proofed” name and its founder’s background in professional proofreading.
The site establishes immediate trust and authority by focusing on the founder as the single point of contact. This personal, “one-on-one” feel is carried throughout the entire user experience, positioning the service as a bespoke, high-quality alternative to larger, impersonal agencies.
Key Features
- Strong Personal Branding: The entire site is built around the founder, Kim Hatchuel. It uses a first-person narrative (“I’m Kim…”) to build a direct, personal connection and establish her as the face and sole operator of the business.
- Unique Value Proposition: The site clearly differentiates the business by highlighting the founder’s “professional proofreading background” as a key service feature, ensuring clients receive clear, precise, and well-presented candidate profiles.
- Service & Guarantee Showcase: A dedicated section clearly outlines the “Simple, Honest,, and Personal” service model. This includes key promises like:
- A “Two-Month Guarantee” on placements.
- “Straightforward Fees” adjusted for company size.
- “Transparent Timelines” and a “Careful, Considered Process.”
- Value-Added Service: The site actively promotes “Clear Job Specs,” offering the founder’s writing and proofreading expertise to help clients refine their own job descriptions.
- Simplified Process Explanation: A “My Recruitment Process” section breaks down the client engagement into four simple, clearly defined steps, demystifying the process and managing expectations.
- Prominent Social Proof: A “Trusted by Clients” section features full, named testimonials that act as powerful case studies, reinforcing the brand’s core messages of partnership, cultural fit, and professionalism.
- Clear Call-to-Action: The site concludes with a simple, direct call-to-action (“Let’s make recruitment simple, together”) that invites potential clients to start a conversation, reinforcing the personal, no-fuss approach.
- WhatsApp Contact: A WhatsApp icon simplifies the process of making contact with Kim and enhances the idea of personalised service and communication.